Option Web TV

Language of instruction

French, English

This course occurs in the following program(s)

Training officer(s)

Sophie Crepy, François Olive

Goal

To know the effects of several operators on the
Internet in a strategy of press and public relations.

To know and to use digital tools.

To learn how to rank, grade and analyze information,
trends, journalists’ sources.

To manage a social network.

Presentation

-Brands and positive
publicity

-Brand content:
reputation and animation

-Public relation and
participative web

-Communication in time
of a crisis and Internet 2.0

-Monitoring the com 2.0

-Internal communication
and social media

-Organising digital
communication, planning a communication strategy

-Influencing strategies

Evaluation