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Computer Design

Code Cours
1920-FLSH-COMP-FR-3002
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  3. Computer Design
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Eric Dubart

Présentation

Goal

At the end of the course students should know:




  • Essential economic information about the media


  • The theoretical basis behind the economic factors
    governing the media


  • Financial strategies for the media and the economic
    problem currently facing managers in this sector


  • Some useful figures and statistics


  • Where do we go from here?


Presentation

Theme 1 : Economic characteristics of the media


Session 1 : the press


Session 2 : production costs


Session 3 : the historical context


Session 4 : the written press and its
traidtional economic practice


Theme 2 : the market


Session 5 : barriers and saturated sectors


Session 6 : the principal players today


Session 7 : advertising


Theme 3 : business strategies in the media


Session 8 : general info


Session 9 : some successful examples


Theme 4 : other forms of media


Session 10 : television, classic, cable and
satellite


Session 11 : internet


Session 12 : the free press


Modalités

Evaluation

Ressources