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Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Eric Dubart, Nathalie Vaurette
Présentation
Goal
To enable students to understand different communication
issues a company can be confronted to, and to understand the way companies can
solve these problems thanks to a communication strategy.
Presentation
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An approach to communication issues
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Introduction to business, financial, social and political
communication
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Elaborating a communication strategy
Modalités
Evaluation