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Traffic management

Code Cours
2223-ISTC-M4S1-UE26-TRAMA
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Establishment
ISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
Teaching content
UE26
Training officer(s)
V.DURET
Level
Master
Program year
4
Period
S1

Présentation

Goal
Traffic acquisition via search engine optimization (SEO)
Traffic acquisition via search engine advertising (SEA)
Traffic acquisition via social media
Traffic analysis

Modalités

Evaluation

Ressources