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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE28
Training officer(s)
V.DURET, K.PO
Présentation
Goal
Understanding current developments in strategic planning
Mastering the tools of the strategic planner
Developing a relevant integrated communication strategy
Mastering the tools of the strategic planner
Developing a relevant integrated communication strategy
Presentation
The new challenges of strategic planning: the evolutions, the job, the stakes ...
The method of strategic analysis of the plane
The research methods of the central idea
Insight and communication idea
Knowing how to use and to interpret studies
From the central idea to the creation brief
The method of strategic analysis of the plane
The research methods of the central idea
Insight and communication idea
Knowing how to use and to interpret studies
From the central idea to the creation brief
Modalités
Evaluation