Strategic management of a company

Code Cours
2324-JUNIA-I5S1-ACFL-54
Teaching content
Accounting and Finance
Training officer(s)
C.STATNIK
Stakeholder(s)
Laurent LAVOGIEZ
Level
Diplôme d'ingénieur
Program year
Period

Présentation

Prerequisite
Based financial management ant strategy knowledge
Goal
5.1 To understand the company as a system
The created model shows the company with many different linked aspects:
? production management (investment, inventory management) on multiple areas
marketing offer (pricing, promotion and distribution)
research policy
short and long term financial management
5.2 To display a growth strategy in an international context
Teams are leading a virtual company in a globalized context. In a first time they have to create activity with an initial capital. Afterwards they have to capture new market shares years after years. New markets and products always put students face to hard strategic choices. For instance, investment decision is always linked with:
? first implantation choice with shareholders agreement
involved competitors
study of potential sales
company financial capacity
study of projected investment return

Finance the company growth and maximize profitability
The business game is focused on two main aspects of company management:
? how to finance the company growth ?
how to maximize the investment yield ?
The students will learn in many purposes (financial analyze, projected reports,...). They will yearly build their business and financial planning. They will apply costs control methods in order to understand the origin of loss or profit.
The business game WorldStrat covers many financial ways (fixed or adjustable rate loans, equity,...). Investment return analysis will be a large part of the success.
5.3 Team working et project management
The business game is a powerful tool to illustrate human relationships into a team (functions allocation, hierarchy,...).
Presentation
The students are divided in many four-people groups.
Business game is played for one part in school and for the other part on the internet.
DAY 1
? Business game presentation
situation elements and documents analysis
Rules details 2 h
Define the company objectives and strategy
Present the strategy to shareholders 1 h
First year try 1 h

One year simulation and comments 4 h
DAY 2
? Financial and business planning 4 h
DAY 3
? Cost control methodology (direct costing) 4 h
DAY 4
? Company assets evaluation 4 h
DAY 5
? Presentation training 4 h

A 45 minutes presentation will end the session.

Modalités

Evaluation
? study of company results
Each company will have different financial ratios. A cumulated rank will yearly compare the teams.
? presentation rating

Ressources