Establishment
Language of instruction
French, English
Teaching content
UE30
Training officer(s)
V.DURET, L.DAMME
Présentation
Goal
Allowing the student to apprehend all the devices and planned and organized actions implemented on social media to facilitate the achievement of its marketing and commercial objectives.
Developing its social media strategy in line with the company's marketing and communication strategy.
Being able to measure the profitability of the social media strategy and to consider corrective actions.
Developing its social media strategy in line with the company's marketing and communication strategy.
Being able to measure the profitability of the social media strategy and to consider corrective actions.
Modalités
Evaluation