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Language of instruction
French, English
Teaching content
UE26
This course occurs in the following program(s)
Training officer(s)
V.DURET
Présentation
Goal
Defining a relationship strategy with the press.
Working with journalists
Making good use of the main on-line and off-line media relations tools.
Evaluating the press impact.
Working with journalists
Making good use of the main on-line and off-line media relations tools.
Evaluating the press impact.
Presentation
1. Defining a strategy of relations with the press
2. Working with journalists and opinion leaders in the age of Web 2.0
3. Making good use of the main on-line and off-line media relations tools
4. Evaluating press fallout
2. Working with journalists and opinion leaders in the age of Web 2.0
3. Making good use of the main on-line and off-line media relations tools
4. Evaluating press fallout
Modalités
Evaluation