Establishment
Language of instruction
French, English
Teaching content
UE11
Training officer(s)
JL.DEBUS
Stakeholder(s)
JL.DEBUS, D. DIAW
Présentation
Prerequisite
None
Goal
Understanding the mechanisms of B to B sales
Presentation
What is the sale?
- The different types of sales
- The different types of sellers
- B to B and B to C
- The evolution of the sale
- Customer / prospect definition
- Qualification of the portfolio (prospects and customers)
- Preparing your visit
- Presenting yourself
- yourself
- your company
- Discovering the customer and their problem
- their needs
- their motivations
- Making an offer and arguing
- preparing your arguments
- building a pitch
- Dealing with objections
- how?
- At what moment ?
- Negotiating and closing a sale
- the price
- the elements of negotiation
- Taking time off, consolidating and retaining
- following your clients
- perpetuating your portfolio
- The different types of sales
- The different types of sellers
- B to B and B to C
- The evolution of the sale
- Customer / prospect definition
- Qualification of the portfolio (prospects and customers)
- Preparing your visit
- Presenting yourself
- yourself
- your company
- Discovering the customer and their problem
- their needs
- their motivations
- Making an offer and arguing
- preparing your arguments
- building a pitch
- Dealing with objections
- how?
- At what moment ?
- Negotiating and closing a sale
- the price
- the elements of negotiation
- Taking time off, consolidating and retaining
- following your clients
- perpetuating your portfolio
Modalités
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Independent study | |||
Travail personnel indicatif | 15,00 | ||
Face to face | |||
15,00 | |||
Overall student workload | 30,00 |
Evaluation