Negotiation

Code Cours
2223-ISTC-L2S1-UE11-VENE
Language of instruction
French, English
Teaching content
UE11
Training officer(s)
JL.DEBUS
Stakeholder(s)
JL.DEBUS, D. DIAW
Level
Bachelor
Program year
Period

Présentation

Prerequisite
None
Goal
Understanding the mechanisms of B to B sales
Presentation
What is the sale?
- The different types of sales
- The different types of sellers
- B to B and B to C
- The evolution of the sale
- Customer / prospect definition
- Qualification of the portfolio (prospects and customers)
- Preparing your visit
- Presenting yourself
- yourself
- your company
- Discovering the customer and their problem
- their needs
- their motivations
- Making an offer and arguing
- preparing your arguments
- building a pitch
- Dealing with objections
- how?
- At what moment ?


- Negotiating and closing a sale
- the price
- the elements of negotiation
- Taking time off, consolidating and retaining
- following your clients
- perpetuating your portfolio

Modalités

Organization
Type Amount of time Comment
Independent study
Travail personnel indicatif 15,00
Face to face
15,00
Overall student workload 30,00
Evaluation

Ressources