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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE19
Training officer(s)
G.Druart
Stakeholder(s)
Simon PETEROLFF
Présentation
Prerequisite
Culture of social networks and the internet in general
Goal
Familiarizing students with the different social media and the opportunities that they represent for a concept
Exploring the different media available nowadays
Exploring the different media available nowadays
Presentation
Definition and evolution
Panorama of the different social media, and the way the brands use them: objectives and means
- Images sharing
- Professional and personnal
- Geolocalisation
- Facebook
Case study
Communication:
- The skateholders in the communication market: announcers/agences
- Media and their place: TV, press, radio, internet, posters and cinema
Panorama of the different social media, and the way the brands use them: objectives and means
- Images sharing
- Professional and personnal
- Geolocalisation
Case study
Communication:
- The skateholders in the communication market: announcers/agences
- Media and their place: TV, press, radio, internet, posters and cinema
Modalités
Forms of instruction
Knowledge of media: 2h of lecture
8h of seminars, which will represent, for the students, 5h of personal work
Evaluation
There will be an exam : case with oral presentation