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Introduction to marketing

Code Cours
2223-FGES-MKT-EN-1001
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  3. Introduction to marketing
Establishment
Faculté de Gestion, Economie & Sciences Licences
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Fatma GÜNERI
Period
S2

Présentation

Prerequisite

An intermediate level of English (B2) is required to be able to thoroughly carry out the assignments and to fully contribute to project work.

Goal

The course is designed to give students the starting blocks in the world of Marketing.

Students are encouraged to use their creativity when working in projects.

This course is ‘hands on’ with just the right amount of theory to enable students to understand what Marketing is about in the real world

Modalités

Forms of instruction

The theoretical work should be studied in advance of project work. Students are given documentation at the beginning of the course and throughout. This will enable students to put their creative ideas into practice when working on projects.

Course assignments will include participation in class discussion, writing exercises, brainstorming sessions, a final written work and group presentation.

There will be a blended learning approach to the class: News, video and online writing.

Evaluation

Ressources

Bibliography

Marketing an Introduction by Rosalind Masterson and David Pickton|| <b> </b><i> </i>||