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Introduction to e-commerce

Code Cours
2324-FGES-MKT-FR-3006
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Establishment
Faculté de Gestion, Economie & Sciences Licences
Language of instruction
French, English
This course occurs in the following program(s)
Bachelor in management - Crédits ECTS:
Licence Eco-Finance ou Gestion + Prepa Commerce - Crédits ECTS:
Training officer(s)
CATHERINE DEBUISSON
Period
S6

Présentation

Modalités

Forms of instruction


COURS MAGISTRAL : 15h
TD : 3h
Travail personnel :10h
Charge de travail gloable : 28h

Evaluation
Contrôle continu : coeff. 1

Ressources

Bibliography

, E commerce Henri Isaac/Pierre Volle- Edition PEARSON|| Le marketing digital. Maria Mercanti/Pierre Volle/ Henri Isaac-PEARSON|| Le plan marketing et communication digital. Denis Pommeray- DUNOD||