International Marketing

<strong>Recommended readings:</strong>|| <ul> <li>Marketing Management by PHILIP KOTLER (Northwestern University) and KEVIN LANE KELLER (Dartmouth College) Publisher: Prentice Hall</li> <li>Riding the Waves of Culture (McGraw Hill) Fons Trompenaars and Charles Hampden-Turner</li> <li>International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher: McGraw-Hill/Irwin</li> <li>Global Marketing (3rd Edition) by Warren J. Keegan, Mark Green, Paperback: 666 pages, Publisher: Prentice Hall</li> <li>Global Marketing Management by Masaaki Kotabe, Kristiaan Helsen, Hardcover: 720 pages, Publisher: Wiley</li> <li>Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson, Hardcover: 672 pages, Publisher: McGraw-Hill/Irwin</li> <li>Building an Import/Export Business, 3rd Edition by Kenneth D. Weiss, Paperback: 320 pages, Publisher: Wiley</li> <li>International Dimensions of Marketing by Vern Terpstra, Lloyd C. Russow, Paperback: 195 pages, Publisher: South-Western College</li> </ul> <em>Other readings will be recommended as relevant during the course.</em>