Gestion d'une structure culturelle

Establishment

Language of instruction

French, English

This course occurs in the following program(s)

Training officer(s)

Kenneth Quiguer

Period

Goal

To apply marketing plans to specific
cultural structures

To evaluate the success of a cultural
project

To know the particularities of a cultural
structure

To draw a marketing plan for cultural
products

To choose between different types of format
and material to advertise a cultural project

Study the feasibility of a cultural project

Presentation

1)
Analysing
the role playing by the different sponsors in the budget of a cultural
structure, with special attention to the EU

2)
Legal,
social, fiscal and financial background of a cultural structure

3)
Case
study

4)
Setting
up a project

Evaluation

Examen : coeff. 1