Establishment
Language of instruction
French, English
Teaching content
UE12
This course occurs in the following program(s)
Bachelors in Economics and Business
- Crédits ECTS: 1.00
Training officer(s)
G.Druart
Stakeholder(s)
Anna FAURE
Présentation
Prerequisite
Knowing how to use different social networks
Goal
Understanding the role and missions of a Community Manager and a Social Media Manager
Presentation
Panorama of social networks
The role and missions of a Community Manager and a Social Media Manager
Developing your digital communication strategy on social networks
The protection of personal data on social networks
Marketing advocacy
Developing your "personal branding"
The role and missions of a Community Manager and a Social Media Manager
Developing your digital communication strategy on social networks
The protection of personal data on social networks
Marketing advocacy
Developing your "personal branding"
Modalités
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Face to face | |||
15,00 | |||
Independent study | |||
Travail personnel indicatif | 15,00 | ||
Overall student workload | 30,00 |
Evaluation
Control type | Duration | Amount | Weighting |
---|---|---|---|
Continuous assessment | |||
Soutenance par groupe | 0,10 | 8 | 40,00 |
Final Exam | |||
1,30 | 1 | 60,00 | |
TOTAL | 100,00 |