Community Management

Code Cours
2223-ISTC-L2S1-UE12-16
Language of instruction
French, English
Teaching content
UE12
Training officer(s)
G.Druart
Stakeholder(s)
Anna FAURE
Level
Bachelor
Program year
Period

Présentation

Prerequisite
Knowing how to use different social networks
Goal
Understanding the role and missions of a Community Manager and a Social Media Manager
Presentation
Panorama of social networks
The role and missions of a Community Manager and a Social Media Manager
Developing your digital communication strategy on social networks
The protection of personal data on social networks
Marketing advocacy
Developing your "personal branding"

Modalités

Organization
Type Amount of time Comment
Face to face
15,00
Independent study
Travail personnel indicatif 15,00
Overall student workload 30,00
Evaluation
Control type Duration Amount Weighting
Continuous assessment
Soutenance par groupe 0,10 8 40,00
Final Exam
1,30 1 60,00
TOTAL 100,00

Ressources