Establishment
Language of instruction
French, English
Teaching content
UE12
Training officer(s)
G.Druart
Stakeholder(s)
Anna FAURE
Présentation
Prerequisite
Knowing how to use different social networks
Goal
Understanding the role and missions of a Community Manager and a Social Media Manager
Presentation
Panorama of social networks
The role and missions of a Community Manager and a Social Media Manager
Developing your digital communication strategy on social networks
The protection of personal data on social networks
Marketing advocacy
Developing your "personal branding"
The role and missions of a Community Manager and a Social Media Manager
Developing your digital communication strategy on social networks
The protection of personal data on social networks
Marketing advocacy
Developing your "personal branding"
Modalités
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Face to face | |||
15,00 | |||
Independent study | |||
Travail personnel indicatif | 15,00 | ||
Overall student workload | 30,00 |
Evaluation
Control type | Duration | Amount | Weighting |
---|---|---|---|
Continuous assessment | |||
Soutenance par groupe | 0,10 | 8 | 40,00 |
Final Exam | |||
1,30 | 1 | 60,00 | |
TOTAL | 100,00 |