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Our Degree Programs
Présentation
- An understanding of the global economy and international business
- An understanding of global management techniques
- An openness to accepting alternative ways of doing business in an age of disruption
- Acceptance that business models are changing and that CSR and Sustainable Development are forging business strategies
The course is intended to cover the following topics:
- Definitions of Business Strategy;
- Purpose of the Strategy: How do you know the strategy serves its purpose;
- Changing strategies: Is the new strategy successful?
- Measuring success with strategies;
- Growth Strategies: Identifying Opportunities in Market Trends;
- Identify and capitalize on emerging growth opportunities in fast-expanding markets;
- Strategic Frameworks for Competitive/Cooperative Advantage;
- Managing Through Digital Disruption: Learn skills and strategies to help successfully transform to meet the ever-changing needs of your marketplace and customers.
Modalités
The course will be composed of 24 hours of lectures and 10 hours of tutorials/presentations.
The first hour will be devoted to reviewing the various topics. The second hour students will do exercises on the concepts learned and in the final hour present their work.
The sessions will try to provoke the active participation of the students. They will prepare a group presentation in order to encourage them to deepen a subject and train their oral expression skills.
Ressources
All documents will be provided by the Professor based on recent articles in the press
- A list of updated resources is provided during the first class