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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE30
This course occurs in the following program(s)
Training officer(s)
G.Druart
Stakeholder(s)
Gaëlle MBODJ
Présentation
Goal
Understanding the web analytics
Mastering the processes
Google Analytics Discovery
Mastering the processes
Google Analytics Discovery
Presentation
1. Presentation and challenges of Digital Analytics
2. Understanding the basic concepts of Digital Analytics
3. Process related to Digital Analytics
4. Feedback
5. Presentation of the most used tool: Google Analytics
2. Understanding the basic concepts of Digital Analytics
3. Process related to Digital Analytics
4. Feedback
5. Presentation of the most used tool: Google Analytics
Modalités
Evaluation
Ressources
Internet resources