Data Architecture and Web Analytics
Etablissement : Faculté de Gestion, Economie & Sciences Masters
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Aucune formation en lien avec ce cours.
Période : S3
Good comprehension of english (minimum B2).
Good comprehension of business, management and economics concept.
Learning Objectives :
By the end of this course, students will be able to:
- Recognize the fundamentals of data architecture and their significance.
- Use data visualization to clearly convey ideas.
- Extract and convey data-driven insights, use fundamental analytics tools.
- Understand the fundamentals and practice use of tools such as Google Analytics
- Observe, read and visualize the data such as World Bank Open Data
- Make the real implications in Digital Marketing
Session 1: Introduction to Data Architecture and Analytics
Session 2: Introduction to Web Analytics
Session 3: Data Collection and Preparation
Session 4: Data Visualization Principles
Session 6: Digital Marketing
Session 7: Data & AI & Retailing
Session 8: Practical session on ChatGpt Usage in Web Analytics and Data Stimulation
