Sustainable marketing
Etablissement : Faculté de Gestion, Economie & Sciences Masters
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S3
Good comprehension of english. Good comprehension of management, business and economics concepts. Good comprehension of marketing concepts.
- Understand basic principles and basic concepts of sustainable marketing,
- Analyse and understand the role of sustainable marketing for the market and companies,
- Develop sustainable value propositions,
- Evaluate consumer behaviour and sustainable consumption,
- Design sustainable marketing strategies
Module 1: Sustainability and Companies
Module 2: Sustainable Consumption and the Sustainable Consumer
Module 3: Sustainable Marketing Plan
