Performance Control
Etablissement : Faculté de Gestion, Economie & Sciences Masters
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Aucune formation en lien avec ce cours.
Période : S4
None
Understand the fundamental concepts and tool for marketing performance management. Deepen skills in marketing performance control in the context of the health products sector.
Learning Outcomes: LO
After completing this course, participants should be able to know or understand (knowledge-based outcomes):
LO1 Marketing performance control related to health product
LO2 KPIs analysis and uses
LO3 Capacity to create Dashboard to measure marketing impact
LO4 Ability to analyze an issue linked to performance control
LO5 Ability to research information to understand a theme
LO6 Group collaboration
LO7 Adaptability
LO8 Professionalism
Content
- Introduction to Marketing Performance Control
- Key Performance Indicators (KPIs) in Marketing (Quantitative)– practical cases- presentation of subjects to be used for reverse teaching
- Key Performance Indicators (KPIs) in Marketing
- 1 subject + Designing a Marketing Dashboard + Case Studies on Marketing Performance Control (preparation)
- 1 subject + Case Studies on Marketing Performance Control (preparation)
- 2 subjects + Case Studies on Marketing Performance Control (preparation)
- 1 subject + Case Studies on Marketing Performance Control (presentation)
- 1 subject + Case Studies on Marketing Performance Control (presentation)
- 1 Subject + Innovations and Limitations of Marketing Performance Control
- Final evaluation (quizz) + assessment and feedback
