Formation/Cours

The Global Markets course aims to provide students with an advanced understanding of the dynamics, opportunities, and challenges of operating in an increasingly globalized business environment. It seeks to develop a critical and strategic perspective on how globalization shapes international marketing decisions, corporate strategy, and sustainable business practices.
More specifically, the course aims to:

1. Explore the processes and impacts of globalization on trade, transport, and the environment, and understand their implications for global marketing and business strategy.
2. Critically examine the relationship between global business and sustainability, with particular attention to green capitalism, climate change, and the ethical responsibilities of multinational corporations.
3. Analyze the interplay between globalization, world peace, and human rights, assessing how global enterprises influence and respond to social and political challenges.
4. Understand the role of global human resource management in shaping international competitiveness and organizational culture across borders.
5. Evaluate key theories of international trade, government policies, and regional economic integration to understand their effects on global market access and firm performance.
6. Assess the role of foreign direct investment (FDI) as a driver of global business expansion and a key element of international marketing strategy.
7. Foster critical thinking and strategic decision-making skills relevant to managing marketing and business activities in diverse and complex global contexts.

1. Introduction
2. Globalization, global transport and environmental impacts
3. Green capitalism, climate change and global business
4. Globalization, world peace and human rights
5. Global business and sustainable development
6. Global Human Resource Management
7. International Trade Theory
8. Government Policy and International Trade
9. Foreign Direct Investment
10. Regional Economic Integration