Formation/Cours

Master both foundational and innovative techniques of community management ● Gain advanced profi ciency in social platforms and leading management tools ● Apply responsible, inclusive, and co-creative methods in international contexts ● Develop soft and technical skills for real-world employability

Session 1 (3h)

Community Management & Participative Communities
Topics :

• What is a community? Community vs. Audience vs. Followers
• The evolving role & responsibilities of community managers
• Responsible co-creation: communities as innovation partners
• Psychological motivations for joining online communities
• Value exchange (knowledge, identity, belonging)

Tool Demo: Live guided tour of CoCreation on social media platform : Reddit, Facebook Groups, LinkedIn Communities Dedicated Cocreation platforms : Miro – digital whiteboard for mapping community ecosystems. Exercise: Group work – Exploring Participative Online Communities

Session 2 (2h)

Community Strategy & Audience Segmentation

Topics :

• Strategic objectives for communities (advocacy, loyalty, support, innovation)
• Member segmentation: lurkers vs. contributors vs. advocates
• Engagement funnel: moving from awareness to advocacy
• Building trust and psychological safety in communities
• Principles of autonomous vs. brand-led communities

Tool Demo: Discord : showcase server structure, moderator roles, engagement features. Thought Exchange : https://thoughtexchange.com/take-the-product-tour/ Exercise: Solo – Develop a mini strategy (objectives, target, and engagement tactics) for creating a small community around a cause or niche product.

Session 3 (2h)

Platform-Specifi c Strategies: Social Networks & Forums

Topics :

• Features, limits, and strategic uses of Facebook Groups, Reddit, LinkedIn, Slack
• Business Examples: Facebook Group successes, Reddit AMAs

Tool Demo: Platform-native community tools overview Exercise in group : Analyze a community – platform strategy and suggest improvements

Session 4 (2h)

Content Creation & Storytelling for Engagement

Topics :

• Storytelling frameworks (heroes journey, brand purpose)
• Content formats
• Visual engagement: formats & platforms (short form video, memes, podcasts)
• Role of User-Generated Content (UGC) and peer recognition
• Gamification: badges, points, challenges as engagement drivers
• Responsible communication: authenticity and inclusivity / inclusive storytelling

Tool Demo: Best tools for a CM : Meta Business Suite, Metricool, Skello
Exercise: Group creation of a 1-week community content calendar

Session 5 (3h)

Workshop : Crisis, Moderation & Responsible Community Management
Exercise: Group role-play – Crisis simulation. Teams represent different stakeholders (brand, angry customers, journalists, community moderators) and enact a 15-min response strategy.

Session 6 (3h)

Crisis Management & Moderation Ethics on social media

Topics :

• Early-warning signals of crisis in online communities
• Moderation guidelines & creating « house rules » for digital spaces
• Case study of high-profi le brand crises
• Dealing with trolling, hate speech, misinformation
• Ethics: limits of censorship vs. freedom of expression

Tool Demo: Sprout Social – monitoring dashboard, sentiment tracking. Individual assessment questionnaire

Session 7 (2h)

Monetizing Communities & Value Creation

Topics :

• Membership models, sponsorships, branded content, co-creation monetization
• Business Examples: Substack Tool Demo: Patreon platform walkthrough

Exercise: Solo proposal for sustainable community monetization strategy

Session 8 (3h)

Advanced Engagement Tactics & Community Growth

Topics :

• Gamification advanced techniques, influencer engagement, cross-platform strategi