MIB – DESIGN THINKING
Année du cours : 1 année(s)
Etablissement : IÉSEG School of Management
Langue : English
Formation(s) dans laquelle/lesquelles le cours apparait :
Période : S2
none
– Understand the potential and benefits of design thinking innovation for society, firms and people;
– Become aware of and able to perform a design thinking process;
– Analyze users problems, find human-centered solutions, and take decisions in innovation management;
– Identify business opportunities, set up and build (through prototyping) user-centered solutions aimed at continuous improvement and innovation;
– Master the collection and analysis of data in support of business decisions via the main methods of design thinking (e.g., brainstorming, empathy map, personas);
– Improve personal problem solving, communication, and collaboration skills.
This course aims to equip students with an understanding of the main concepts, methods, and techniques of design thinking. This is an iterative and problemsolving process of discovery, ideation, and experimentation that employs designbased techniques to gain insight and yield innovative solutions for any type of organizational or business challenge. It is a new efficient approach for dealing with the accelerating pressures for growth and innovation faced by so many organizations today. We examine several companies that adopted the design thinking method and approach. Design thinking is closely linked to the development and innovation of every business sector. Indeed, the techniques learned in this course might be critical for idea generation, problem solving, new product development, prototyping, and management of innovation projects by companies in every industry.
