Learning From Failure
Etablissement : Faculté de Gestion, Economie & Sciences Masters
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Aucune formation en lien avec ce cours.
Période : S4
Good comprehension of English. Good knowledge of business, management, and economics concept.
The aims of the course include:
• To understanding organizational failure and marketing failure.
• To identify key causes that lead to marketing failures.
• To analyze real-world marketing failure and identify key learnings.
• To transform the learnings into actionable marketing strategies.
• To foster a critical mindset that leverages failure as a learning tool.
LEARNING OUTCOMES- At the end of the course, students will be able to:
• Identify common causes of failure.
• Evaluate marketing strategies and diagnose failure.
• Design actionable recovery strategies and pivot strategies.
Session 1
- • Defining failure
- • Causes of failure
- • Group assignment
Session 2
- • Failure as a learning tool
- • Group assignment
Session 3
- • Recovery strategies
- • Presentations
- • Test
