Digital Marketing Transformation_M2 MTN_S4
Etablissement : ECOLE DU NUMERIQUE
Langue : Anglais
Formation(s) dans laquelle/lesquelles le cours apparait :
- Aucune formation en lien avec ce cours.
Période : S4
- Minimum understanding of basic marketing.
- Capacity to learn how to deal with new digital systems.
Understand the Evolution of Marketing, Develop Effective Digital Marketing Strategies; Leverage Data Analytics and Customer Insights; Implement and Manage Digital Marketing Campaigns; Explore Emerging Technologies and Future Trends; Create and Optimize Websites; Develop Ethical and Responsible Marketing Practices, Enhance Customer Engagement and Experience.
- Introduction to Digital Marketing Transformation
- Evolution of Marketing, difference between traditional marketing and recent trends
- Key Concepts and Trends
- Digital Marketing Strategies and Tools, AI Powered Digital marketing
- Data Analytics and Customer Insights
- Implementing Digital Marketing Campaigns
- Emerging Technologies and Future Trends
- Important Topics: Persona creation, Customer Journey, Vision, Mission, Meta, Website Creation
