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MSc in Digital Marketing & CRM

MSc in Digital Marketing & CRM - Semestre 2

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  3. MSc in Digital Marketing & CRM - Semestre 2
Établissement
IÉSEG School of Management
Etape de formation
MSc in Digital Marketing & CRM - Semestre 2
Crédits ECTS
39.00
Coefficient
-


  Cours Période Etablissement Prof. responsable Coef. Crédits
1 MDM - E-CRM S2 P.HARRIGAN - 2.00
2 MDM - ONLINE REPUTATION MANAGEMENT S2 V.PAUWELS DELASSUS - 2.00
3 MDM - WEB STORE DEVELOPMENT S2 T.LEFEVERE - 2.00
4 MDM - DIRECT & E-MAIL MARKETING S2 Y.MOYSAN - 2.00
5 AFFILIATE MARKETING-PROGRAMMATIC ADVERTISING S2 V.PAUWELS DELASSUS - 2.00
6 Innovation through social media S2 Y.MOYSAN - 2.00
7 MEASURING MARKETING PERFORMANCE & ROI S2 V.PAUWELS DELASSUS - 2.00
8 CRM & CSR IN BUSINESS TO BUSINESS S2 P.HARRIGAN - 2.00
9 NEW TRENDS & NEW TECHNOLOGIES S2 V.PAUWELS DELASSUS - 2.00
10 MDM - DIRECT & E-MAIL MARKETING S2 Y.MOYSAN - 2.00
11 INTRODUCTION TO ANALYTICAL CUSTOMER RELATIONSHIP MANAGEMENT S1 K.COUSSEMENT - 2.00
12 SEARCH ENGINE MARKETING: PPC & SEO S2 K.DE BOCK - 2.00
13 CLICKSTREAM & WEB ANALYTICS S2 R.Sanders - 2.00
14 Customer Intelligence 1: Descriptive Analytics S2 K.COUSSEMENT - 2.00
15 Customer Intelligence 2: Predictive Analytics S2 K.COUSSEMENT - 2.00
16 CRM & CSR IN BUSINESS TO BUSINESS S2 P.HARRIGAN - 2.00
17 LOYALTY PROGRAMME & CRM S1 N.DEMOULIN - 2.00
18 BUSINESS ETHICS AND MANAGERIAL BEHAVIOR S2 S.DESMARCHELIER - 3.00
19 PGP FRANCAIS LANGUE ETRANGERE S1S2 K.SBIHI - 0.00
20 PGP COACHING TALENTS S1S2 C.DUBIN - 2.00

Informations non contractuelles et pouvant être soumises à modification