Master Communication of influence

Program type
First Degree
Admission mode
file
Admission level
Higher Education Programme (3 years)
Teaching method
FR
Degree
Master's Degree
Teaching language
French
ECTS Credits
120.00
Hourly volume
1200 h
Duration
4 semestres

Présentation

Presentation

With this Strategic Communications Master’s degree course, the student will learn to establish various communication strategies that take into consideration the complexity of current environments, while seeking to positively influence the public sphere. Students will also learn to accompany, as analysts or consultants, the reputation and public image of individual decision-makers, companies or organizations, seeking to enhance their influence within society.
Students will work on multifaceted communication projects and on the analysis of practical cases. For each year of the Master’s, a long internship and a research dissertation are mandatory.

Specificities

-Analyzing the data related to a complex situation
-dentifying the specific needs of the client
-Mastering techniques in information technology
-Establishing diagnoses
-Giving strategic advice
-Applying the values and strategic stakes of an organization to its targets
-Mastering group management methods
-Setting up and managing networks
-Elaborating a strategic communication plan

Teaching officer
Zineb SERGHINI - Responsable pédagogique - zineb.serghini@univ-catholille.fr
Opportunities

•Counsellor in crisis communication
•Public relations officer
•Political communications advisor
•Institutional communications officer
•Consultant in creating online reputation
•Digital communication expert
•Consultant on media issues
•Market survey expert
•Lobbyist

Diplôme préparé et conditions d'obtention du diplôme

Master Sciences Humaines et Sociales
Mention Information Communication
Parcours Communication d'influence

Diplôme délivré par jury rectoral

Programme

2 years

Admission

Admission condition

La formation est ouverte aux :
•Titulaires d’une licence Information et communication.
•Titulaires d’une licence en Sciences Humaines et Sociales sur dossier.
•VAE.

Admission modality

- Candidatez sur le site internet : https://espaceadmission.univ-catholille.fr entre février et mi-juin.
Une période complémentaire de candidature est prévue fin août en fonction des places disponibles.

Annual cost

voir les différents barèmes sur le site de la faculté : http://lesfacultes.univ-catholille.fr/sinscrire/estimer-vos-frais-de-sc…
La faculté applique le principe d’un barème différencié prenant en compte à la fois les ressources et la situation familiale. Une contribution réduite est consentie, sur justificatifs, aux familles confrontées à des difficultés particulières. Habilitation aux bourses

Informations non contractuelles et pouvant être soumises à modification