Établissement
Etape de formation
Semester 1
Début des cours
10/09/2012
Fin des cours
12/12/2012
Crédits ECTS
45.00
Coefficient
30
Cours | Période | Etablissement | Prof. responsable | Coef. | Crédits | |
---|---|---|---|---|---|---|
1 | POLE 1 - Knowledge, languages - UE 1 | - | 2.00 | |||
Geopolitics | S1 | ISTC | V.DURET | - | 1.00 | |
Research methodology | S1 | ISTC | M.GHASSEMI | - | 1.00 | |
Sector practicing | S2 | ISTC | V.DURET | - | 0.00 | |
2 | POLE 2 - Strategies - UE 2 | 8,00 | 16.00 | |||
Firm Strategy | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
Business strategies: Marketing & communication strategy | S1 | ISTC | A.VAN LANCKER | 2,00 | 4.00 | |
Strategic Management | S1 | ISTC | V.DURET | 0.00 | ||
Audit Methodology / Seminar C4 | S1 | ISTC | P.GROS | 0.00 | ||
Performance managing | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
Employer brand | S1 | ISTC | V.FILLION | 3.00 | ||
Ethics | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
Sustainable development | S2 | ISTC | V.DURET | 2.00 | ||
Brand & copy strategy | S1 | ISTC | S.VIOLETTE | 1.00 | ||
3 | POLE 3 - Personal development and soft skills - UE 3 | 2,00 | 2.00 | |||
Negotiation | S1 | ISTC | I.MACHUT | 2,00 | 2.00 | |
Soft skills : Priorities management | S1 | ISTC | V.DURET | 0.00 | ||
soft skills : resilience developing | S1 | ISTC | V.DURET | 0.00 | ||
Employability | S1 | ISTC | P.GROS | 0.00 | ||
TOEIC preparation | S1 | ISTC | A.AUDUREAU | 0.00 | ||
4 | POLE 4 - Management - UE 4 | 6,00 | 6.00 | |||
Projects management 360° | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
Advertiser-Agency Relationship | S1 | ISTC | S.VIOLETTE | 2,00 | 2.00 | |
Manager's HR function | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
HR Culture | S1 | ISTC | V.DURET | 0.00 | ||
5 | Communication techniques and innovation - UE 5 | 14,00 | 19.00 | |||
Organisation of opinion leaders | S1 | ISTC | V.DURET | 2,00 | 1.00 | |
Social media strategy | S1 | ISTC | L.DAMME | 2,00 | 2.00 | |
Public Relations | S1 | ISTC | V.DURET | 0.00 | ||
Digital project management | S1 | ISTC | E.ROUSSEL | 1.00 | ||
Analytics | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
Traffic management | S1 | ISTC | V.DURET | 2,00 | 2.00 | |
Omnichannel Customer's path | S1 | ISTC | V.DURET | 2.00 | ||
Data & customer marketing | S1 | ISTC | V.DURET | 1.00 | ||
Emailing strategy & E-Crm | S1 | ISTC | V.DURET | 2,00 | 1.00 | |
UX | S1 | ISTC | V.DURET | 1.00 | ||
Display & Media | S2 | ISTC | C.VILAIN | 2.00 | ||
Editorial strategy & brand content | S1 | ISTC | V.DURET | 2,00 | 1.00 | |
Creative workshop | S1 | ISTC | S.VIOLETTE | 2,00 | 1.00 | |
Digital creative design | S1 | ISTC | MA.D'HULST | 1.00 | ||
Images | S1 | ISTC | S.RAZEMON | 1.00 |
Informations non contractuelles et pouvant être soumises à modification