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Our Degree Programs
Language of instruction
French, English
Teaching content
sciences de l'entreprise
This course occurs in the following program(s)
Training officer(s)
E.Choquet, E.Choquet
Stakeholder(s)
Mme Anne-Sophie PROUVOST
Présentation
Modalités
Forms of instruction
Cours magistraux, études de cas,
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lecture | 18,00 | ||
| Independent work | |||
| 9,00 | |||
| Overall student workload | 27,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| written test | 2,00 | 1 | 75,00 |
| Exposés | 1,00 | 1 | 25,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Marketing management - Kotler-Dubois-Publi Union
Presse spécialisée : LSA, Points de vente, Marketing Magazine -
Presse spécialisée : LSA, Points de vente, Marketing Magazine -
Internet resources