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Language of instruction
English, French
Teaching content
langage
This course occurs in the following program(s)
Training officer(s)
E.Choquet
Stakeholder(s)
M. LENGLIN
Présentation
Prerequisite
Minimim B2 level
Goal
- Understanding of Marketing Principles and marketing terminology
- Understanding of Advertising/promotion/brands and relevant terminology
- Present a marketing strategy and promotional campaign
- Present statistical information and numbers in graphical form using the language of trends
- Ability to make a formal business presentation
- Revision and completion an English job application ie CV and cover letter
- Understanding of Advertising/promotion/brands and relevant terminology
- Present a marketing strategy and promotional campaign
- Present statistical information and numbers in graphical form using the language of trends
- Ability to make a formal business presentation
- Revision and completion an English job application ie CV and cover letter
Presentation
- business presentations including use of graphs and the language of trends
- Revision and submission of business letters, CVs and cover letters
- Personality adjectives necessary for employment applications, reading job adverts
- Research and evaluate existing promotional campaigns
- Create your own promotional campaign for a new product
- Marketing/advertising terminology focusing on case studies relating to brand rivalry, competition
- Revision of English Grammar points in a business context, used to, present perfect progressive
- Improved listening comprehension of business related situations and vocabulary
- Revision and submission of business letters, CVs and cover letters
- Personality adjectives necessary for employment applications, reading job adverts
- Research and evaluate existing promotional campaigns
- Create your own promotional campaign for a new product
- Marketing/advertising terminology focusing on case studies relating to brand rivalry, competition
- Revision of English Grammar points in a business context, used to, present perfect progressive
- Improved listening comprehension of business related situations and vocabulary
Modalités
Forms of instruction
Interactive, pair and group work, practical applications, group presentations, role plays
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lecture | 24,00 | Une participation active est attendue de l'étudiant. | |
| Independent work | |||
| 24,00 | Les notions et le vocabulaire doivent être intégrés par chaque cours. | ||
| Overall student workload | 48,00 | ||
Evaluation
Written and oral evaluations
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| written test | 2,00 | 1 | 75,00 |
| Exposés | 0,20 | 1 | 25,00 |
| Final Exam | |||
| Written exam | 2,00 | 1 | 0,00 |
| TOTAL | 100,00 | ||