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Our Degree Programs
Language of instruction
French, English
Teaching content
sciences de l'entreprise
This course occurs in the following program(s)
Training officer(s)
E.Choquet, E.Choquet
Stakeholder(s)
Mme Anne-Sophie PROUVOST
Présentation
Modalités
Forms of instruction
Cours Magistral, travaux de groupe
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| Lecture | 18,00 | ||
| Independent work | |||
| 9,00 | - 4 h de recherche pour constitution d’un dossier ; - 5 h de révisions, constitution du dossier, préparation exposé | ||
| Overall student workload | 27,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Final Exam | |||
| Written exam | 2,00 | 1 | 50,00 |
| Continuous assessment | |||
| Exposés | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Marketing Management - Kotler-Dubois
Presse spécialisée : LSA, Points de vente, Marketing Magazine -
Presse spécialisée : LSA, Points de vente, Marketing Magazine -
Internet resources