Culture et communication d'influence

Code Cours
1920-FLSH-INFCO-FR-4005
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Joel Ganault
Period

Présentation

Modalités

Evaluation

Ressources

Bibliography

|| JoBR<i> =<b> J</b>ournal of Business Research</i>, vol.85, avril 2018.|| JoBS = <i>Journal of Business Strategy,</i> Vol. 31 Iss 4, 2010.|||| Austin Robert D., Lee Devin,"Not just a pretty face: economic drivers behind the arts-in-business movement", JoBS.|||| Carlucci Daniela, Giovanni Schiuma : “ The arts as sources of value creation for business: Theory, research, and practice”, JoBR.|| Donghwy An, Nara Youn, « The inspirational power of arts on creativity », JoBR.|| Geers Alexie, « Un magazine pour se faire belle », <i>Clio : Femmes, Genre, Histoire</i>, n°40, 2014.|| Lamard, Pierre, et Nicolas Stoskopf. <i>Art &amp; Industrie. XVIIIe – XXIe siècle. </i>Editions Picard, 2013.|||| Loewy, Raymond, <i>La laideur se vend mal</i>, Gallimard, 1953.|||| Mehta ravi, Meng zhu, “Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity”, <i>Journal of Consumer Research</i>, 10/2015.|||| Mischa-S. Piraud, « Le piège de la créativité : examen sémantique et pragmatique du capitalisme créatif », <i>Revue Interventions économiques</i>, n¨57, 2017.|| Reaves John, David Green, "What good are artists?", JoBS.<b> </b>|| Zachary Estesa, Luisa Brottoa, Bruno Busaccab, “The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations”, JoBR.<b><i> </i></b>||