Présentation
This course deals with the impact of
communication and advertising. We shall first study the various forms of
behaviour. Then we shall study the benefits of
communication theories on the advertising discourse. We will also
address the tools used to analyse those forms of social behaviour.
- The various theoretical approaches
- Decision making, behaviour and processes
- Psychology and semiology, the perfect couple.
- Lifestyles and
social dynamics
Modalités
Contrôle continu et examen terminal : analyses d’images publicitaires
Ressources
, De Barnier, Viginie ; Joannis, Henri. De la stratégie marketing à la création publicitaire. Paris : Dunod, 2010., , Caumont, Daniel. La publicité. Paris : Dunod, 2012 (Topos)., , Coulangeon, Philippe. Sociologie des pratiques culturelles. Paris : La Découverte, 2010. (Repères), , Dayan, Armand. La publicité. Paris : PUF, 2003. (Que sais-je ?)., , ,