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Radio

Code Cours
1920-FLSH-JOUR-FR-2001
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Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Julien Castagnoli
Period
S3

Présentation

Goal

This course deals with the impact of
communication and advertising. We shall first study the various forms of
behaviour. Then we shall study the benefits of
communication theories on the advertising discourse. We will also
address the tools used to analyse those forms of social behaviour.


Presentation

- The various theoretical approaches


- Decision making, behaviour and processes


- Psychology and semiology, the perfect couple.


- Lifestyles and
social dynamics


Modalités

Evaluation

Ressources