Images and Advertising

Code Cours
1920-FLSH-PPC-FR-1006
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Joel Ganault
Period

Présentation

Goal

The course will study the role of images and their
convincing power, especially in advertising and in the media in general.


Presentation

The meaning of images, (from imitation to creation,
images and gods, images of power) images and narration (graphic narration, the
toys of the hero, how to make new friends), advertising forms (posters,
commercial adverts, campaigns)


Modalités

Evaluation

Ressources

Bibliography

Obligatoire :|| Mondzain,, Marie-José, <i>L’image peut-elle, tuer ?</i> Bayard, 2004.|| Joly,, Martine, <i>Introduction, à l’analyse de l’image</i>, Nathan 128, 1995.|||| Conseillée :|| Debray, Régis, <i>Vie et mort de l'image</i>,, Folio Gallimard, 1992.|| Floch, Jean-Marie, <i>Identités visuelles</i>,, PUF, 1995.|| Fresnault-Deruelle, Pierre, <i>L’éloquence des images</i>,, 1993.|| Gervereau, Laurent, <i>Voir, comprendre,, analyser les images</i>, La Découverte, 2000.|| Gervereau, Laurent, <i>Histoire du visuel au XXe, siècle</i>, Seuil, 2003.|| Tisseron, Serge, <i>Y a-t-il un pilote dans, l'image ?</i> Aubier, 1998.|| Weill,, Alain, <i>L’Affiche dans le monde</i>,, Somogy, 1998.|| <b>, , </b>||