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Public Relations

Code Cours
1920-FLSH-PPC-FR-1002
  1. Home
  2. ECTS Courses
  3. Public Relations
Language of instruction
French, English
This course occurs in the following program(s)
Training officer(s)
Claude Richard
Period
S2

Présentation

Goal

Understanding public relations and their double purpose :
representing the interests of an organisation and attracting public interest in
it. Public relations may also help to balance vested interests, reduce tensions
and find constructive solutions to problems. Each students should learn to
grasp the essential role played by public relations in a given structures
global communications policy and know how to draw up a public relations
strategy.



Presentation


  • What are public relations ? – the issues, aims and place in
    overall strategy


  • Drawing up a public relations plan


  • Methods, agencies, what is a brief ?


  • Tools available (written, oral, visual, audiovisual,
    interactive)


  • Management : negociation and estimating cost


  • Crisis management




Modalités

Evaluation

Ressources

Bibliography

Réussir, ses relations presse d'Elodie Cally - Dunod - 2011|| Le, Communicator de Marie-Hélène Wesphalen et de Thierry Libaert - Dunod - 6ème, édition 2012|| - , Christian Salmon,<i> Storytelling.</i>|| - , Philippe Morel,<i>, Pratiques des Relations Presse</i>.|| - , Christine Balagué, David Fayon,<i> FaceBook, Twitter et les autres….</i>