Présentation
The course will study the role of images and their
convincing power, especially in advertising and in the media in general.
The meaning of images, (from imitation to creation,
images and gods, images of power) images and narration (graphic narration, the
toys of the hero, how to make new friends), advertising forms (posters,
commercial adverts, campaigns)
Modalités
Ressources
|| Indispensable : Jean-Noel Jeanneney, <i>Une histoire des medias</i>, Point Seuil, 2005 et sq.|| Fabrice d’Almeida et Chistian Delporte, <i>Histoire des medias en France</i>, éd. Flammarion, 2010|| Frédéric Barbier et Catherine Bertho, <i>Histoire des medias</i>, éd. Armand Colin, 2009|| Guiglielmo Carvallo et Roger Chartier, <i>Histoire de la lecture dans le monde occidental</i>, Point Seuil, 1997 et sq.||