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Establishment
Language of instruction
English
Teaching content
ENTREPRENEURSHIP
Training officer(s)
J.DEBRULLE
Stakeholder(s)
Jonas DEBRULLE
Présentation
Prerequisite
The student should possess basic knowledge of:
1. The functioning and management of organizations;
2. The functioning of people in organizations.
1. The functioning and management of organizations;
2. The functioning of people in organizations.
Goal
At the end of the course, the student should be able to :
- Summarize the entrepreneurial decision-making process;
- Assess the feasibility of new venture business concepts;
- Execute an industry and market analysis, market segmentation, and target market selection;
- Examine business competition and develop a competitive analysis grid;
- Decide on a positioning strategy, new venture team, and business model;
- Clarify possible operations issues relevant to new venture concepts;
- Produce new business financial statements and categorize possible alternatives of raising money;
- Evaluate challenges inherent to new firm growth;
- Integrate several different competences and management disciplines in an organization and conduct multitask missions;
- Analyze and solve complex business problems with the appropriate methodology;
- Have greater awareness about ESRS topics such as: Ethical standards in business competition and
development, tripple bottom line;
- Adequately present a business idea.
- Summarize the entrepreneurial decision-making process;
- Assess the feasibility of new venture business concepts;
- Execute an industry and market analysis, market segmentation, and target market selection;
- Examine business competition and develop a competitive analysis grid;
- Decide on a positioning strategy, new venture team, and business model;
- Clarify possible operations issues relevant to new venture concepts;
- Produce new business financial statements and categorize possible alternatives of raising money;
- Evaluate challenges inherent to new firm growth;
- Integrate several different competences and management disciplines in an organization and conduct multitask missions;
- Analyze and solve complex business problems with the appropriate methodology;
- Have greater awareness about ESRS topics such as: Ethical standards in business competition and
development, tripple bottom line;
- Adequately present a business idea.
Presentation
The course is designed to immerse students into the theory of entrepreneurship and new venture creation. Through interactive lectures and assignments this course addresses the trepidations of students who may consider becoming entrepreneurs at some point in their career. Combining theoretical concepts with creative thinking and in-class discussions, participants are expected to accumulate entrepreneurial knowledge and behaviors that support creative solutions.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 8,00 | Examining the viability of a business idea | |
| Charge de travail personnel indicative | 12,00 | ||
| Autoformation | |||
| E-Learning | 6,00 | IESEG Online | |
| Recherche | 8,00 | Understanding the entrepreneurial decision-making process. | |
| Overall student workload | 50,00 | ||
Evaluation
The instructor expects students to actively participate and behave responsibly in the course sessions. The student is assessed on the course based on the following components: Participation, written exam, and an MCQ.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 1 | 20,00 |
| QCM | 1,00 | 1 | 40,00 |
| Examen (final) | |||
| Examen écrit | 1,00 | 1 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Barringer, B.R., & Ireland, R.D. (2012). Entrepreneurship: Successfully launching new ventures (4th edition). Harlow: Pearson Education Limited. -
Barringer, B.R. (2008). Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River (NJ): Prentice Hall -
Debrulle, J, & Maes, J. (2014). The Act of Creating New Value: Positioning the Independent and Corporate Entrepreneurship Domain. London: McGraw-Hill. -
Debrulle, J. (2014). Writing Effective Business Plans. Leuven: ACCO. -
Barringer, B.R. (2008). Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River (NJ): Prentice Hall -
Debrulle, J, & Maes, J. (2014). The Act of Creating New Value: Positioning the Independent and Corporate Entrepreneurship Domain. London: McGraw-Hill. -
Debrulle, J. (2014). Writing Effective Business Plans. Leuven: ACCO. -
Internet resources