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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE18
Training officer(s)
V.DURET
Stakeholder(s)
V.DURET
Présentation
Prerequisite
- A good command of fundamental marketing notions.
- Analytical and synthetical skills.
- Analytical and synthetical skills.
Goal
Mastering the marketing and strategical diagnosis tools
Intergrating theories of the business strategy
Understanding the strategical decisions taken by some companies
Defining the elements of a marketing strategy and justifying your choice
Acquiring technical vocabulary of the discipline
Intergrating theories of the business strategy
Understanding the strategical decisions taken by some companies
Defining the elements of a marketing strategy and justifying your choice
Acquiring technical vocabulary of the discipline
Presentation
Introduction: from theory to the practice of a strategical analysis
Tools to detect the opportunities and the threats
Tools to detect strength and weakness
Being an actor in your market
Marketing strategy
Tools to detect the opportunities and the threats
Tools to detect strength and weakness
Being an actor in your market
Marketing strategy
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| 15,00 | |||
| Independent study | |||
| Travail personnel indicatif | 15,00 | ||
| Overall student workload | 30,00 | ||
Evaluation
Ressources
Bibliography
L'année stratégique 2017: Analyse des enjeux internationaux - BONIFACE, Pascal
BONIFACE, Pascal. L'année stratégique 2017: Analyse des enjeux internationaux. Armand Colin, 2016.
De la stratégie aux processus stratégiques - LORINO, Philippe et TARONDEAU, Jean-ClaudeLORINO, Philippe et TARONDEAU, Jean-Claude. De la stratégie aux processus stratégiques. Revue française de gestion, 2015, vol. 41, no 253, p. 231-250.
Marketing stratégique et opérationnel - LAMBIN, Jean-Jacques, CHUMPITAZ, Ruben, et DE MOERLOOSE, ChantalLAMBIN, Jean-Jacques, CHUMPITAZ, Ruben, et DE MOERLOOSE, Chantal. Marketing stratégique et opérationnel. Du Marketing à l’Orientation Marché, Dunod, Paris, 2005.
Strategor-7e - LEHMANN-ORTEGA, Laurence, LEROY, Frédéric, GARRETTE, Bernard,LEHMANN-ORTEGA, Laurence, LEROY, Frédéric, GARRETTE, Bernard, et al. Strategor-7e éd.: Toute la stratégie d'entreprise. Dunod, 2016.
Internet resources