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Establishment
Language of instruction
French, English
Teaching content
UE18
Training officer(s)
F.HILMOINE
Stakeholder(s)
Mme Hilmoine
Présentation
Prerequisite
In order to follow this course, students need to be curious and able to identify important events, for instance related to the economy (reading the press, following the news on TV and on the radio, looking up corporate information and communication websites).
Goal
- Growing aware of economic affairs through an organised, regular reading of the press.
- Acquiring a good command of press relations tools.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Measuring, comparing and analysing the performance of a communication action.
- Learning about communication techniques, technologies and jobs.
- Acquiring a good command of press relations tools.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Measuring, comparing and analysing the performance of a communication action.
- Learning about communication techniques, technologies and jobs.
Presentation
- Analysing economic, political and social current events.
- Creating an individual press kit based on the year’s project: for a business, an association, an organisation, a music band or sports group, etc.
- Learning about a topic related to communication tools at the beginning of each class, through student group presentations.
- Creating an individual press kit based on the year’s project: for a business, an association, an organisation, a music band or sports group, etc.
- Learning about a topic related to communication tools at the beginning of each class, through student group presentations.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| 15,00 | |||
| Independent study | |||
| Travail personnel indicatif | 15,00 | Lecture et compréhension de l'actualité économique, préparation des travaux de groupe. | |
| Overall student workload | 30,00 | ||
Evaluation