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Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE18
Training officer(s)
BM.FLOUREZ
Stakeholder(s)
BM.FLOUREZ
Présentation
Prerequisite
Being proficient in French and being interested in the national and regional press, in the professional storytelling (story and script), and also in the Web writing.
Goal
- Acquiring journalistic writing techniques that can be applied to the production of various professional communication texts (articles, brochures, mail, etc.)
- Writing efficiently and convincingly (sentence structure, spelling, etc.)
- Rewriting and revising a text.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Learning about communication techniques, technologies and jobs.
- Writing efficiently and convincingly (sentence structure, spelling, etc.)
- Rewriting and revising a text.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Learning about communication techniques, technologies and jobs.
Presentation
WRITING TO BE READ.
- Writing: why and for who?
- Listening skills (interview technique).
- Creative skills (brainstorming techniques).
- Presenting and organising your thoughts (writing readability principles, note-taking).
JOURNALISTIC WRITING.
- Fundamental rules.
- Choosing an angle.
- Defining the core message.
- Building an outline.
- Organising information.
- Head and subhead, lede.
- Intro and kicker, captions and boxed text.
- Reviewing, rewriting and revising.
- The basics of revising.
- Mixing things up.
- Portrait and interview.
- Investigation and reporting.
- News flash and editorial.
PROFESSIONAL WRITING.
- Creative brief and suggestions.
- Scenario rules
- Story rules
- Attracting a reader, designing - writing
- Telling : opinions, comments, blogging
- Writing: why and for who?
- Listening skills (interview technique).
- Creative skills (brainstorming techniques).
- Presenting and organising your thoughts (writing readability principles, note-taking).
JOURNALISTIC WRITING.
- Fundamental rules.
- Choosing an angle.
- Defining the core message.
- Building an outline.
- Organising information.
- Head and subhead, lede.
- Intro and kicker, captions and boxed text.
- Reviewing, rewriting and revising.
- The basics of revising.
- Mixing things up.
- Portrait and interview.
- Investigation and reporting.
- News flash and editorial.
PROFESSIONAL WRITING.
- Creative brief and suggestions.
- Scenario rules
- Story rules
- Attracting a reader, designing - writing
- Telling : opinions, comments, blogging
Modalités
Forms of instruction
Theory with application exercises. Practice in real professional conditions: workshop during which students will write an article for a regional economic weekly newspaper.
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| 15,00 | |||
| Independent study | |||
| Travail personnel indicatif | 15,00 | Projets d'écriture. | |
| Overall student workload | 30,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| 1,00 | 2 | 40,00 | |
| Final Exam | |||
| 1,30 | 1 | 60,00 | |
| TOTAL | 100,00 | ||