News
Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE20
Training officer(s)
B.ROZPARA, A.EL HADIYAN
Stakeholder(s)
A.EL HADIYAN
Présentation
Prerequisite
Most importantly, students must have a good command of spoken and written German. More technical vocabulary will be acquired over the year.
Students also need to be proficient with fundamental grammar notions.
Students also need to be proficient with fundamental grammar notions.
Goal
- Introducing yourself, presenting your company and your industry.
- Using the fundamental techniques of telephone interviews: making, cancelling or postponing a professional appointment, preparing for a customer visit or a meeting, leaving a message, etc.
- Grasping the hierarchy shared by most businesses.
- Understanding the skill areas and responsibilities specific to each position.
- Writing various formal messages.
-Describing an ad, offering a critical perspective on the advertising approach, and suggesting an alternative solution.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Learning about communication techniques, technologies and jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
- Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
- Being able to lead a team and manage projects from start to finish, including in an international context.
- Using the fundamental techniques of telephone interviews: making, cancelling or postponing a professional appointment, preparing for a customer visit or a meeting, leaving a message, etc.
- Grasping the hierarchy shared by most businesses.
- Understanding the skill areas and responsibilities specific to each position.
- Writing various formal messages.
-Describing an ad, offering a critical perspective on the advertising approach, and suggesting an alternative solution.
This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Learning about communication techniques, technologies and jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
- Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
- Being able to lead a team and manage projects from start to finish, including in an international context.
Presentation
- Contacting someone and the company they represent.
- Various telephone conversations: making an appointment, claims or orders, dealing with calls and the stress they bring about, tips to approach a telephone conversation.
- Standard corporate organisation chart and description of the duties of each position.
-Writing formal messages: claims, asking for a clarification, cover letters, reports.
- Critical analysis of ads and newspaper articles: defining the target audience, the publicist's perspective and approach, potential rating on the target audience.
- Various telephone conversations: making an appointment, claims or orders, dealing with calls and the stress they bring about, tips to approach a telephone conversation.
- Standard corporate organisation chart and description of the duties of each position.
-Writing formal messages: claims, asking for a clarification, cover letters, reports.
- Critical analysis of ads and newspaper articles: defining the target audience, the publicist's perspective and approach, potential rating on the target audience.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Independent study | |||
| Travail personnel indicatif | 15,00 | ||
| Face to face | |||
| 15,00 | |||
| Overall student workload | 30,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| 1,50 | 2 | 40,00 | |
| Final Exam | |||
| 1,30 | 2 | 60,00 | |
| TOTAL | 100,00 | ||