News
Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
UE19
Training officer(s)
G.Druart
Stakeholder(s)
M. Genot
Présentation
Goal
Understanding the digital market nowadays: uses, key figures, future evolution.
Grasping how digital marketing uses communication.
Understanding how digital media can help companies develop their communication goals through digital marketing.
Grasping how digital marketing uses communication.
Understanding how digital media can help companies develop their communication goals through digital marketing.
Presentation
1/ The Internet market: key figures, evolutions, uses. Defining marketing and communication goals in a digital context.
2/ Tools for digital marketing 1.0: Webmarketing. SEO, SEA, display advertising, emailing. Spotlight on e-commerce websites.
3/ Tools for digital marketing 2.0: Social Media Marketing. Using Facebook, Twitter and professional social networks for business.
4/ Tools for digital marketing 3.0: Mobile Marketing and tablet opportunities.
2/ Tools for digital marketing 1.0: Webmarketing. SEO, SEA, display advertising, emailing. Spotlight on e-commerce websites.
3/ Tools for digital marketing 2.0: Social Media Marketing. Using Facebook, Twitter and professional social networks for business.
4/ Tools for digital marketing 3.0: Mobile Marketing and tablet opportunities.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Face to face | |||
| 15,00 | |||
| Independent study | |||
| Travail personnel indicatif | 15,00 | ||
| Overall student workload | 30,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Etude de cas | 10,00 | 1 | 40,00 |
| Final Exam | |||
| 0,30 | 1 | 60,00 | |
| TOTAL | 100,00 | ||