Communication Jobs

Corporate communication:
- Distinguishing businesses and communication agencies.
- Recognising all the senders of a message in the professional world: business, agency, politician, local authority, association, universities, etc.
- Understanding how a business’ communication is positioned (aim, target) vs. interpersonal communication.

Internal communication:
- Distinguishing bottom-up, top-down and horizontal communication.
- Recognising various publics: other subsidiaries of the same group, partners.
- Understanding the role of the person in charge of internal communication.
- Seeing a link and telling the difference between human resources and internal communication.
- Knowing internal communication tools: Intranet, in-house magazine, in-house social network, events, coffee machine, etc.
- Finding examples (one per student) of internal communication approaches in CAC 40 companies.

External communication:
- Recognising various publics: future partners, shareholders, clients, users, financial partners.
- Knowing the different types of external communication: print media, events, press relations, public relations, multimedia, video, web, social networks, school relations, etc.
- Finding examples (one per student) of external communication approaches in CAC 40 companies.

This course develops the following professional skills:
- Identifying the main types of corporate communication.
- Debunking the myth of petits fours and stiletto heels.
- Understanding that communication is an occupation with objectives, targets, and messages.

The course is very descriptive, with as many practical examples as possible, introduced by the lecturers or by students.