Business Economics

Code Cours
2223-ISTC-L2A-UE9-ECOENT
Language of instruction
French, English
Teaching content
UE9
Training officer(s)
C.NAPOLEON
Stakeholder(s)
C.NAPOLEON
Level
Bachelor
Program year
Period

Présentation

Goal
This course aims to explain clearly and graphically the complex world of business. In particular, it aims to raise students' awareness of the business environment, both internally and externally, and to help them better understand the challenges facing business in the context of globalization. For this purpose, several fundamental concepts of the business economy are approached through the diversity of companies, the legal forms, the creation and the recovery of company, the R & D, the organization, the strategy, the various functions of the business.
Presentation
- Semester 1: What is the company
o The economic analysis of the company
o Company: classification and typology
o The company and its accounts
o The company and the investment decision
o The company and its financing

- Semester 2: The environment and the strategic choices of the company
o Analysis of the microenvironment
o Industry analysis
o Competitive strategies and business models
o Business diversification strategies

Modalités

Organization
Type Amount of time Comment
Face to face
15,00
Independent study
Travail personnel indicatif 30,00
Overall student workload 45,00
Evaluation
Control type Duration Amount Weighting
Continuous assessment
1,30 1 40,00
Final Exam
1,30 1 60,00
TOTAL 100,00

Ressources

Bibliography
capital, tout comprendre à l'entreprise - collectif 2016
comportements organisationnels - S.Robbins, T.Judge et V.Tram

Pearson 2014

Les stratégies de l'entreprise - F.Leroy

Dunod 2015