Présentation
Good English understanding
- Considering promotion tools as sales development tools
- Building a sales communication plan
- Presenting a sales communication plan
- Team working
- Course 1 : Targeting prospects
- Course 2 : Digital web promotion tools
- Course 3 : Beyond web promotion tools (sponsoring, social networks)
- Course 4 : Written promotion tools (Paper corporate communication)
- Course 5 : A particular written promotion tool : billboard campaigns
- Course 6 : A multi-channel promotion tool : press campaigns
- Course 7&8 : Personalized written promotion tool : mailings, e-mailings & SMS mailing
- Course 9 and 10 : Oral sales communication : phoning
- Course 11 : Sales communication events
- Course 12 : A particular sales communication event : trade show