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DIGITAL AND MOBILE MARKETING

2017-2018

IESEG School of Management ( IÉSEG )

Class code :

1718-IÉSEG-BA3S1S2-MKT-B3-EE36UE

MARKETING


Level Year Period Language of instruction 
Bachelor3S1S2English
Academic responsibilityH.CLARY
Lecturer(s)H.CLARY


Prerequisites

Enthusiasm for marketing and how best to promote products and services online. As the approach is very practical, there is no particular skills required aside from willingness to learn more in the field.

Learning outcomes

This course will introduce digital marketing in general and mobile marketing best practices in particular. At the end of the course, students should be able to:
- Identify the many available digital marketing strategies and when best to apply them.
- Understand the impacts of mobile marketing growth and possible future developments.
- Practice the implementation of a mobile campaign as part of their project group assignments.

Course description

Introduction to digital & mobile marketing in 6 sessions: Available strategies in digital marketing Reasons for selecting a mobile marketing approach - key benefits Uses of mobile marketing by the brands: mobile responsive design, mobile apps, SMS, QR Codes Steps to mobile marketing execution Best practices in implementing mobile marketing Final session will focus on group project presentations


Class type

Class structure

Type of courseNumbers of hoursComments
Face to face
Interactive class16,00  
Independent work
Research6,00  
Independent study
Group Project12,00  
Total student workload34,00  

Teaching methods

  • Presentation
  • Project work
  • Interactive class
  • Case study


Assessment

The course assessment will be composed of a mid-term exam and the outcomes quality of the group projects.

Type of controlDurationNumberPercentage break-down
Final Exam
Written exam0,00150,00
Continuous assessment
Mid-term exam0,00150,00
TOTAL     100,00


Internet resources



 
* This information is non-binding and can be subject to change
 
 
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