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IESEG School of Management ( IÉSEG )

Class code :



Level Year Period Language of instruction 
Academic responsibilityW.VAN OSCH
Lecturer(s)Wietske VAN OSCH


Basic diagnostic and analytical skills •
Verbal presentation and discussion skills
Critical thinking and interpretation skills
Rudimentary knowledge of management, organizations, and strategy

Learning outcomes

- Define strategic entrepreneurship, open innovation, crowdsourcing and other related concepts
• Demonstrate an understanding of the practices embodying open innovation and collaboration, the managerial strategies to implement open innovation; and how to shape their outcomes in terms of impacts on a company's bottomline and the broader society
• Critically assess and understand how to apply management tools to design, steer, and evaluation open innovation activity
• Diagnose and resolve challenges in new organizational forms and open innovation

Course description

Innovation is at the heart of the survival and growth of companies, but it is a tricky business. Even well-established companies lose their edge as a result of their inability to manage innovation. Clearly, there is no “one best way” to manage innovation. With the rise of open innovation paradigms, the pathways to innovation have multiplied significantly, posing further challenges for how to strategically engage distributed actors - both internal and external - for gaining access to new knowledge and new markets. In this project-based seminar, we will explore open and online approaches to organizing and innovating and how these have permeated various industries giving rise to “crowdsourcing”. Through cases derived from original research, the course unveils concepts and frameworks that explain how organizations are transforming, how they engage “crowds” online, as well as the antecedents and consequents of these developments in business practice.

Class type

Class structure

Type of courseNumbers of hoursComments
Face to face
lecture4,00   The course will be taught in 4 sessions of 4 hours each. Each session will entail a balanced mix of lecture- and project-based learning, involving the discussion of assigned readings and related case studies.
Interactive class4,00  
PBL class4,00  
Independent work
Reference manual 's readings16,00   The teaching philosophy is based on “inductive learning” whereby students are active participants in the learning process and create their own experiences through independent and interactive inquiry and analysis.
Independent study
Group Project12,00  
Estimated personal workload6,00   For each session, students will need to prepare a case study; to support their analysis, guiding questions will be provided.
Total student workload50,00  

Teaching methods

  • Tutorial
  • Presentation
  • Project work
  • Interactive class


Type of controlDurationNumberPercentage break-down
Continuous assessment
Oral presentation0,00120,00
Individual Project6,00160,00
TOTAL     100,00

Internet resources

  • -

    The following papers and chapters will be provided in a printed binder and/or made available online:

    Monday November 3
    - Course mechanics, syllabus, the case method, and the design of the group project
    - Doing innovation alone. Required reading: Chesbrough (2003): Chapters 2 and 3. Voluntary reading: Chesbrough (2003): Chapter 1 and 5.
    - Case Study: Merck

    Wednesday November 5:
    - Part 1: Open Innovation & Crowdsourcing: Required reading: Lakhani and Wolf (2005), Lakhani and Panetta (2007)
    - Part

* This information is non-binding and can be subject to change
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