Lesson details


   


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Marketing

2016-2017

International Business School ( ESTICE )

Class code :

1617-ESTICE-L2S4-ent-MKG

sciences de l'entreprise


Level Year Period Language of instruction 
Bachelor2S4French
Academic responsibilityE.Choquet , E.Choquet
Lecturer(s)Mme Anne-Sophie PROUVOST



Class type

Class structure

Type of courseNumbers of hoursComments
Face to face
Lecture18,00  
Independent work
9,00  
Total student workload27,00  

Teaching methods

  • Tutorial
  • Presentation


Assessment

Type of controlDurationNumberPercentage break-down
Final Exam
Written exam2,001100,00
TOTAL     100,00

Recommended reading

  • Marketing management - Kotler-Dubois-Publi Union

  • Presse spécialisée : LSA, Points de vente, Marketing Magazine -


Internet resources



 
* This information is non-binding and can be subject to change
 
 
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